From Send your lightbulbs to Washington blog
Replacements for your regular bulbs?
As seen on the Solovyov design page mentioned in the below article,
more specifically on lighting
From "Helablog, a taste of chaos":
Try wrapping you head around this light bulb. The very cleverly done project by a Belarusian design duo Solovyov Design, is a fluorescent bulb measuring not much bigger than a standard bulb, however, the open form provides a dissipation light that is normally not found in single point light sources.
Aptly called “Insight” the energy efficient bulb is a parody of the classic “light bulb going off above your head” when you get an idea….except this one is a brain bulb.